Classic SEO metrics like page views, backlink counts and keyword rankings were designed for a world of ten blue links.
In generative search, these metrics tell an incomplete story. The AI may synthesise information from multiple pages without attributing visits. More important than page views is the quality and structure of the information you provide, the authority of your sources and your presence in knowledge graphs. You still need to attract links and produce content, but you must also think about how a model will digest and recount that information.
Adjust your success criteria: track brand mentions in AI answers, monitor knowledge graph inclusion and invest in structured data to ensure models can parse your content.
