Artificial intelligence can create strategic advantages, but it can also consume resources with little return.
To decide, evaluate three dimensions: Problem Relevance (Is there a meaningful business problem that AI is uniquely suited to solve?), Capability Readiness (Do we have the data and talent to implement AI responsibly?) and Strategic Alignment (Will AI reinforce our value proposition or merely add novelty?).
If all three align, AI could be a competitive edge. If one is missing, consider smaller experiments or invest elsewhere. Leadership should resist the hype and focus on AI’s fit with real problems and existing capabilities. This disciplined approach turns AI from distraction into opportunity.
