Without doubt, social media has developed into one of the most vital components of digital marketing. With more than 75% of adults now using social networking sites, the opportunity to increase your website’s exposure to prospective customers cannot be overlooked. However, where one great post can go viral and attract a huge audience to your website, one terrible post or mistake can turn away even the most loyal customers. This is one of the main reasons why it is imperative to be aware of the common mistakes that could hinder your growth online.
So, without further ado, let’s take a look at a few common SMM mistakes and how to avoid them:
Not Having a Strategy – “I’ll Figure it out as I Go”
The biggest mistake any business or individual can make is to join social media marketing without any plan or strategy. Not only can this lead to poor content management, but can also keep you from making the most of different social media websites. Therefore, before jumping on the SMM bandwagon, outline a detailed strategy on how to attract customers. Learn the basics of setting up different social media sites, understand your options, and spend time looking for useful tips to maximize SMM efforts.
Joining Too Many Sites at Once – One Step at a Time
Of course, it’s tempting to create a YouTube, LinkedIn, Twitter, Instagram, and Facebook account all at once. But the problem with this strategy is if you grow too fast, you won’t be able to leverage the benefits of each platform. The best approach is to set up one profile at a time, learn the details, and ensure you are properly implementing proven strategies. Bear in mind, if you join too many social media sites at once, lack of participation could defy your overall goal. Therefore, it’s better to have 1 or 2 optimized profiles, rather than 20 poorly designed ones.
Not Having a Complete Profile – Create a Good First Impression
Social media has transformed the way we connect with people. However, this doesn’t mean you can instantly gain thousands of followers just by posting something about your business. Users now don’t engage with businesses that don’t have complete profiles. If they find your profile lacks a picture and complete business/contact info, they are likely to ignore you. Therefore, always complete your profile, as after all it is your first impression on potential customers.
Same Method of Communication – Mix Up the Way You Post
Last, but not the least, since people have different ways/preferences for obtaining information, it is imperative you mix up the way you post. Keep in mind that where some people like to read, others like to view images or watch videos. Therefore, utilize all digital media forms to attract as wide an audience as possible for your business. The more mediums you use, the more interaction you will be able to generate.
So, now that you are familiar with the tips mentioned above, avoiding these common social media marketing mistakes won’t be a problem.