A Guide to Using LinkedIn to Market Your Business

A Guide to Using LinkedIn to Market Your Business

LinkedIn is not only a place for job seekers and professionals looking for opportunities to enhance their career and expand/grow in a reputable firm. Sure, millions of job seeking individuals use LinkedIn every for growing their careers and networks, but the site even proves to be an exceptional place for expanding your business.

Messages are professional, conversations are geared towards transactions and partnerships, and you can find many talented recruits for every job description/designation. Have you recently created a brand new LinkedIn account and need to get started communicating with other professionals? If so, then follow these vital LinkedIn marketing tips below:

Complete Your LinkedIn Profile

It does not matter if you have been using LinkedIn for a few years or just started out, in both cases, you need to go through each step and complete your profile according to the standards set by LinkedIn. Bear in mind your profile is the heart and soul of your business brand online and every person researching about your company will require information regarding your products, services, etc.

Some of the basics of completing your profile include adding a high quality picture and compelling summary (make it clean and professional please), giving and receiving a few recommendations, and updating your hobbies, interests, and other vital info. Your profile should be 100% complete.

Find Highly Targeted Connections

One of the best things about LinkedIn is that you car specifically target your profile and digital marketing/advertising campaigns. 14Small business can easily zero in on multiple industries who they know would typically buy their services and products.

For instance, let us say you are a company selling customer support software and applications to small businesses with less than 100 employees. In order to boost your marketing efforts, you can set your advertising campaigns to target businesses with 100 employees seeking “customer support software”.

Stay On Customers’ Radars

Once you have completed your profile 100% and followed the detailed steps/guidelines provided by LinkedIn, you need to promote your profile in order to gain more followers. Upon gaining followers and customers, try your best to stay on their radars. You can do so by expressing further interest, again by using LinkedIn.

Post weekly LinkedIn blogs posts, daily status updates, and latest news about your company. Also, make sure to send monthly emails that share information about particular problems/issues that clients can solve using your services. Do not forget on making offers, such as inviting people to attend a webinar or particular business event.

Give a Face to Your Workers

One of the best ways to promote your business and earn respect in the recruitment world is keeping your employees happy. Once you keep them content and satisfied with their jobs, get them to create and complete profiles on LinkedIn and link to your company.

This should include adding relevant job history, a biography, and using appropriate profile and cover photos. Most companies even host a “LinkedIn Day” with a photographer available to take professional photos. This helps employees optimize their profile the best way possible.

Therefore, now that you are familiar with the tips mentioned above, marketing your business on LinkedIn will not be a problem.