Facebook and Twitter are two of the most powerful platforms businesses can use nowadays for promoting your products and services online. These platforms are the face of the Web 2.0 marketing revolution and work on a simple networking principle: word of mouth. You simply create a profile/page, invite your friends to subscribe it, then they invite their friends, eventually resulting in a huge fan following. However, the question is: when it comes to marketing, which of the two is the better option? Well, let’s look at the pros and cons of each to find out:
Pros
- Over 1.5 Billion Users – Facebook is the most widely used social media platform around the world. It has over 1.5 billion monthly active users, of which 1 billion use the service daily. Therefore, Facebook is definitely a networking force to be reckoned with.
- Custom Facebook Page Design – Businesses can design customized pages that highlight the best features of their operations to engage with visitors. These pages also prove essential for grabbing viewers’ attention and enticing them to like your page.
- Like, Comment and Share – Facebook is ideal for spreading the word about your services and products to followers around the world. Fans can share, like, or comment on your videos, images, and posts, leading to greater business exposure.
Cons
- Slow Burn – Building a fan base can sometimes be difficult for businesses. Nevertheless, to increase growth, B2B companies can consider their increasing advertising budget or resources.
- Time and Resources – Business managers have to be aware that setting up a Facebook page doesn’t mean you will automatically gain followers. You have to work hard to attract consumers and maintain a Facebook page does take a lot of energy, time, and resources (just like any other social media network).
Pros
- Twitter Is Massive – Similar to Facebook, Twitter has a huge user base. Even if you run a small business in a unique niche, you can find an audience to showcase your products and services to.
- Every Tweet Goes To Your Followers – Tweets are one of the best ways to spread the word about your products and services. Each tweet you post goes directly to all of your followers. This direct marketing is essential for business growth.
- Tweeting is Easy – Tweets are short messages spanning 140 characters that take a minute or less to write and send. They are effective and also prove essential in attracting followers to gain more retweets and eventually potential customers.
Cons
- Twitter is Busy – Similar to Facebook, Twitter has a large user base. Twitter users generate an average 340 million tweets per day. Building a fan base can be difficult, unless you offer something unique.
- Twitter is Not Ideal For Visual Content – If you want to share photos, Twitter might not be the best place. Twitter is mostly text based.
As you can see, Twitter and Facebook both have their pros and cons. But if you want to take your business to the next level, perhaps it’s time you considered leveraging both networks in your marketing efforts.