In the world of digital marketing, there are plenty of new trends and innovations which can help businesses attract a larger audience and generate more leads and conversions. However, even as we boldly move forward in the digital age, some trends and tactics never change. Of course, there may be more advanced variations, but the basic technique hasn’t changed over the years. You probably must be wondering which tactics are these. Read on to find out:
Slogans/Jingles/Pitches
The power of slogans, jingles, and pitches hasn’t changed over the years because they rely on human psychology rather than some fancy new marketing trick or tactic. In fact, memorable and catchy phrases have a way of being imprinted onto people’s minds, hence making it a good tactic (regardless of how old it is) for gaining a boost in web traffic and increasing overall leads and conversions.
Online Contests and Events
Although hosting online contests and events are a relatively old marketing technique, they prove incredibly effective in building a strong following. For instance, people might now know much about a new brand or business until they have heard about it via social cliques, family or friends. Hosting a contest just helps them do that, hence allowing businesses to spread the word about their recent products and services. A contest is also a great way for increasing subscribers and engagement with customers.
Mailing Lists/Lead Buying
Email marketing has been around ever since the inception of the internet. However, it still refuses to go obsolete and proves a good tactic for spreading the word about new products and services. In fact, buying qualified leads for direct mailing campaigns still remains one of the best and most reliable revenue driving channels which allow prospective customers to learn more about a particular company and its recent services.
Promotional Gifts
Promotional gifts have also been around for some time, but still remain vital for attracting new customers and building trust. In fact, promotional gifts are one of the most cost-effective ways of building a lasting impression on prospective customers. All you have to do is make a tiny investment in a promotional gift and you can receive years of attention from repeat clients.
Coupons/Mailers
Coupons have served as a valuable old-school marketing technique, even before the inception of the internet. In old times, people looked forward to receiving coupons and availing amazing discounts and offers. It’s great to see this trend hasn’t changed and many websites actually try their best to engage customers and get them to use coupon codes to take advantage of better deals.
As you can see, while online marketing is changing with time, there are certain elements/techniques (like the ones mentioned above) which seem unlikely to change in the future. So, if you are looking for ways to boost your reputation online, try these basic online marketing tactics. You might be surprised at the results you get from them!