Over the past decade, social media has become a juggernaut of sorts that has brought people from different corners of the world together. Seeing how it is such a big platform for various people to interact with each other, companies will take advantage of such a large platform by placing their ads ion it.
This leads to one of the most famous question on the internet, what is the difference between a social media campaign and a social media strategy.
Social Media Strategy
Starting one of the lesser known of the two, social media strategy comes before a campaign. Its name is quite self explanatory, as it is the plan and the ground work for a social media campaign. While making a social media strategy, the advertising company takes a lot of things into consideration and slowly pieces together a plan after which a campaign starts.
One of the first major differences between a strategy and a campaign is the time frame. An advertising company or a marketing department takes their time when devising a proper strategy and can take up to a few months or even one to two years. Whereas a campaign only lasts a few months, the longest a campaign can go is six or seven months.
At the time of planning a marketing strategy, a marketing sector or company will go over a multitude of factors. They will have to decide the platforms where they will advertise their product or service, which celebrities to hire, and which venues to visit.
Among the aforementioned factors they also go over many more different factors as well, and after they take all of these factors into consideration they will launch the campaign.
Social Media Campaign
We will move onto the more famous of these two terminologies, which is the social media campaign. Now the campaign is the second part of the overall marketing plan for any company. During the campaign the company will put their plan into action.
Throughout the time of the marketing campaign, they will do collaborations with different celebrities and internet personalities and cast their advertisements throughout the platforms that they chose. Moreover, during the strategy companies also do research on the demographic that will possibly be interested in their product. During this campaign they will target the demographic that they researched, and take the campaign to them.
A good example of targeting a demographic is that of a game by the name of Homefront. HomeFront is a first person shooter game by the now closed company THQ. THQ understood the demographic that would be interested in their product, so they attended places like the San Diego Comic Con, NYC comic con, and E3 2011. This immensely successful marketing campaign helped them ship over one million copies of what was otherwise a very mediocre game.
The backbone and possibly the most important part of selling the product is a marketing strategy, and then the company should be capable of pulling the campaign with experiencing the least hurdles.