What is SEO?
If you live in the Digital Age, you should be aware of what SEO is all about. If you are ignorant yet, here is the answer to that question. SEO (Search Engine Optimization) is a means to improve the visibility of your website on search engines that are organic, natural or un-paid. The Search Engine Result Pages (SERPs) would be able to fetch data pertaining your website if you use SEO marketing techniques wisely. SEO demands the content on the page of your website to be search engine friendly. It talks about having content that is designed relevant keywords that will match with search engine’s algorithm. Popular search engines such as Google, Bing, Yahoo! recognizes the content quickly if the content of your website includes apt keywords that are strategically spread all over. Search Engine Optimization operates on two basic parameters which are On-page and off page optimization.
- On-page optimization: On-page optimization actually deals with the factors that are within the reach of the publisher. Factors such as the kind of content that you choose, important HTML clues, the kind of structure that your site has, relevancy with the search, etc.
- Off-page optimization: Off-page optimization deals with factors that the publisher cannot control. It focuses on backlinks. SEO’s have since long understood the importance of not relying only on factors governed by publishers as they may be inaccurate or irrelevant at times.
What can an SEO do for you?
It makes your website easily accessible by increasing its visibility through the search. It makes search engine friendly content so as their robots can easily decipher the data and sort it in terms of usability, relevance, quality, etc. But this can’t be achieved with the help of effective marketing. Hence, many SEO online marketing companies are in vogue these days. But let us not confuse the capability of SEO to push your website. It a wand of magic that can set things right despite the flaws. It merely helps in improving the ranking of your website with the help of keywords that are thoroughly researched. Search engine optimization campaign is generally a costly affair. It curbs the publisher from over-stuffing the content on their website with keywords. It also helps in recognizing not only keywords but the sub-keywords. It does not in any way uplift, promote or mask the work that isn’t qualitative in nature.
What is online marketing?
With the advent of many SEO online marketing companies, the term online marketing has become a buzzword. It is also known as internet marketing and web marketing. To put it in simple terms, it is a method of promoting services, websites, products, etc. via the internet by using tools such as Search Engine Optimization (SEO) and Search Engine Marketing (SEM). These tools are quite powerful when used wisely.
Online marketing comes with its fair share of benefits. They outweigh the benefits provided by any traditional means of marketing mechanism such as print media, outdoor marketing, etc. Benefits that it delivers are as below:
- Economical in cost
- Wide reach of customers
- Continuous virtual presence
- Better control over how services/products are marketed
- Better growth opportunities
Online marketing has become a preferred choice for the reason that it can pool in consumer data from various sources and can simultaneously yield better results for its products or services. It can scour the consumers that are genuine and willing to spend money which rarely happens in the brick and mortar setting. It has technology on its side which gives creative and sound technical inputs. A publisher can earn from various models that online marketing focuses on. With the help of SEO, a publisher can also analyze the trends of the market, the buying behavior of consumers, price fluctuation, etc. It can get an edge over its competitors by being proactive. Moreover, a publisher can also fund its online campaign with help of advertising tools such as email marketing, AdSense and pay per click.
The only major limitation that the online marketing strategy may have is the issue of tangibility. Those products or services which require a consumer to touch, feel or smell may face a challenge in generating sales in the initial phase at the least. To overcome the fear of products/services not being genuine, the SEO online marketing companies’ leverages on positive feedback that a company may have by implementing efficient return policies.